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15 Mar



What it is and what it is for?


The foundation is one of the most important parts of makeup, so we must dedicate some time for the final result to be perfect and for the skin to look natural.
This is a cosmetic product used to match the skin tone, as well as to soften blemishes and imperfections of the face.


What are the most used ingredients and their function?


The foundation has several ingredients, the most common of which are:
Moisturizers, dyes and fillers, which are always part of the formulas.
Talc, which helps to spread the color evenly and makes the product pass smoothly through the skin, being the most common filler.
The pigments, which include iron oxides and titanium dioxide in various shades of red, yellow and black to help recreate the skin's natural tone.


Which types exist and what are their differences?


The foundations have several types: powder, stick, spray, liquid, compact, among others.
Powder foundations are practical and easy to apply. These foundations are more suitable for normal or oily skin, such as a Born This Way Pressed Powder Foundation by Too Faced.
Sticks are firmer and offer uniform and dense coverage. In addition, they are long-lasting, fast-absorbing foundations and look good on different skin types, such as a Hello Happy Air Stick by Benefit.
The liquid foundation spreads easily on the face. This foundation is ideal to be used on a daily basis, as it does not accumulate in the expression lines and gives a natural finish. In addition, it can be used on all skin types, such as Pro Filtr Soft Matte Longwear Foundation by Fenty Beauty.
The compact foundation provides good coverage and looks great on quick, glare-free makeups, just like Studio Fix Powder Plus Foundation by M.A.C.


What is the most used packaging format and what are the most frequent sizes?


The foundation has a wide range of packaging, always depending on their type, that is, whether it is powder, liquid, etc.
In the case of powder foundations, they come in small pallets and their most frequent quantity is 5gr to 15gr.
Stick sticks are available in stick sizes and can vary from 9gr to 20gr.
In the case of liquids, the packages are usually dozers, tubes or bottles, and their most frequent size is 30ml.
The compact foundations are packaged in small pallets and their quantity varies between 5gr to 15gr.


What to take into account when choosing a foundation?


When choosing a foundation, you should take into account the type of coverage that best suits your skin needs.
The light or transparent cover is ideal for those who want to improve their skin tone a little, but are not looking for a product that covers or hides imperfections.
The medium coverage, which will not hide all imperfections, but will disguise some.
Full coverage, which will hide all imperfections and blemishes, revealing perfect skin.
The buildable roof, that is, the foundation can be built to the desired level of coverage.
Another factor to take into account is the type of skin and choose one according to this. In oily skins, drier products, free of oils and moisturizers, should be preferred. In mixed skins, you can also use oil-free foundations that adapt to any type of skin. On dry skin, the ideal will be to choose foundations with hydration function, as they prevent dryness.
The choice of the shade of the foundation is also important and must be done carefully and accurately, to avoid bringing a product that is not the most suitable for you. In this situation, the ideal is to test on the face, near the lower jaw, and check the tone with natural light.


What are the recommendations for use and tips?


You can follow some tips to have a more effective experience with the foundation.
When applying the foundation, focus more on the points that need the most coverage, such as the area around the eyes, nose and chin. For the rest, just tap it, never rub it all over your face.
For a more effective and perfect make-up, prior skin care is essential before application, that is, clean and moisturize the skin.
After applying the foundation, spray a soothing facial spray, such as thermal water, onto the sponge and press on the entire skin to diffuse the foundation and leave a more natural and hydrated finish.
Finally, choose the sponge instead of the brush, given the ease of use and mastery.


What are the pros and cons of using a foundation?


The foundations promote greater beauty and enhancement to the skin, but we must also take into account the disadvantages.
In certain cases, allergic reactions can be triggered by these products. In such cases, it will be important to check the composition of the product and make sure that none of them could be harmful to the skin.
Excessive use of the foundation can also become an enemy for the skin, especially if not removed properly. This is because the foundation prevents the skin from breathing and can cause irritation.
On the other hand, the foundation improves the appearance of the skin; disguises blemishes, wrinkles, scars, acne, among others; highlights facial features; improves self-esteem, promotes a healthier and more beautiful appearance to the skin.



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